Introducing YouthLab

YouthLab is a revolutionary new market research and insights methodology that can help organisations and brands better understand and engage with the UK's young people.

by Ollie Drackford

Head of Marcoms

Thursday 30th July 2015

YouthLab is an exciting and revolutionary ethnographic research project created by YouthNet and DigitasLBi that is designed to capture the voices, opinions and concerns of young people engaging with social media in the UK today.

Chris Martin, YouthNet’s CEO, explains why we’re launching YouthLab now and how this service can help other charities, organisations and brands better understand and communicate with young people in more positive ways.

To find out more about YouthLab’s inaugural findings (looking at young people’s relationship with social media), head over to the full research report.